Promotion Strategies Overview

Email Promotional Strategies

If you have the email addresses of people who could benefit from Career Clarifier, emailing is a great way to promote Career Clarifier and its benefits.

When you share your knowledge about Career Clarifier, you not only provide valuable insights but also create a sense of authenticity around our assessment.

Regular emails (and/or social media posts), such as 3 times a month, ensure that Career Clarifier stays top-of-mind for your audience, making them more likely to consider purchasing it through you when they choose their major and or make career-related decisions.

Potential Email Topics

Here are sample topics that you can send about our career test that helps students choose the right major and career path:

  • Personal Success Stories: Share success stories of you or other people use know individuals who used Career Clarifier to identify their majors and appealing career ideas.
  • Testimonials: Showcase testimonials from students who have benefited from the career test.
  • Explain the Results Report Content: Offer a behind-the-scenes look at all of the information in the results report. You can even send this link a sample results report so people can see for themselves how valuable the report is:
  • Explaining the Test: Provide a detailed breakdown of how the career test works and what students can expect.
  • Results Highlights: Highlight some interesting or unexpected results from your career test results (or other students who took the test).
  • Major and Career Spotlights: Feature different college majors that the test can help with (such as majors in psychology, business, English lit, history, and math)
  • Comparison with Other Tests: If you've taken other tests (such as Myers-Briggs, Strengths Finder, or DISC), explain how this career test differs from them.
  • Benefits of Choosing the Right Major: Discuss the long-term benefits of choosing the right major in college.
  • Graduation: Talk about how the test can help students who are about to graduate.
  • Gifting: Explain how the test can be a very thoughtful gift for a friend in need.

Here Are Some Things to Keep In Mind

  • Use Eye-Catching Visuals: Engage your audience with eye-catching graphics or images. You can use our branded assets or get creative with your own visuals that resonate with your unique style.
  • Craft Your Message: Create a compelling message that showcases the benefits of Career Clarifier. Highlight how it can help people to gain clarity and direction in their career choices, as well as how it can help students choose the right major.
  • Include Your Affiliate Link: Don't forget to include your unique affiliate link in the email. This way, we can track the referrals back to you and ensure you receive the commissions you rightfully deserve.

Include Your Affiliate Link

Be sure to include your unique affiliate link in every email. The affiliate link is how we are able to track the leads you generate and ensure you get paid for every sale you are responsible for.

Your unique affiliate link is located at the top of your home page in the affiliate portal. Here's an example.

Sample Emails

You can write your own emails or the ones we have written.

If you are using Gmail, Yahoo, Hotmail, or a similar provider to send emails, you can click here to download the emails we have written.

If you are using sending emails via a CRM system to send emails (such as Hubspot, MailChimp or Drip) that allows you embed HTML code, here's how you can access our sample emails and their HTML code:

Login in to your Home page >> Select 'Promotions' >> Select 'Banners & Links'.

Next, make sure only "Promo Emails" are checked off (see yellow highlight) and click the 'Apply' button (see red circle in the image below). NOTE: On your home page, it's likely you'll have to scroll down the page to see the Apply button.

After pressing the Apply button, you can scroll down the page and reviews we have written.

To make it easier for you, we've described the general purpose and likely audience for the email (highlighted in yellow on the screenshot below).

Here are a few of the images you will see.

To read an email, left click on the text and scroll down.

To use the email in your CRM, choose the email you want to use and click on the "Get email code" button.

NOTE: When you use the emails we have created, your unique affiliate link has already been added to the email's html code.

Last, copy the HTML code and embed it into your CRM's email creator.

If you have any question or suggestions about social media to promote Career Clarifier, please contact Jeff @ CareerClarifier.com.