Qualitative Research

Logitech

Company

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. We offer a unique opportunity to design, build and ship products that intersect the digital with the physical. We are a place where you are invited to bring your whole self to work. Confident, never arrogant – we value collaboration as much as craft.

Insights Department

The Consumer Insights team works as part of Logitech’s design group driving the creation of new and innovative products from inception to launch. As an in-house insights team, we provide qualitative, quantitative and strategic support for our business partners. Within the insights department we have three functions: Insights & Analytics, Discovery Research, and Experience Testing. The Discovery Research team is charged with conducting deep qualitative research in order to uncover unmet human needs and help translate those needs into innovation opportunities.

Role

Logitech is looking for an extraordinary qualitative researcher to drive design research studies that look deep into the human experience. This role requires someone who looks beyond surface level answers, and digs deep into the why behind the why. Using methods such as participant observation, semiotics, gamification, grounded theory, and other tools from the social sciences, this position will lead cross-functional team excursions across the planet unearthing potential innovation opportunities. This person will work in teams of strategists, designers, business leaders and engineers to lead and execute all aspects of the research process, from initial discovery to iterative product testing.

Responsibilities

Partner with design and business leaders to develop research plans that explore new opportunity spaces
Design and execute qualitative research studies from A to Z, including methodology, recruitment, fieldwork, analysis and reporting
Conduct deep and immersive fieldwork in a variety of locations, both in the US and internationally
Moderate 1-to-1 interviews, groups dialogues, and other forms of social facilitation
Employ a rich and innovative mosaic of research methodologies, pulling upon various resources – ranging from psychology, sociology and anthropology to philosophy, economics and the humanities
Capture fieldwork using video, still photography, & audio in order to share internally
Transcribe, code, and analyze research data to identify patterns and build insights
Guide and coordinate cross-functional insight generation sessions
Report insights back into the organization through a variety of narrative and visual storytelling techniques including models and frameworks
Learn to create videos, employing a variety of visual styles that convey to partners the richness of user stories, behavior and experience
Design and lead co-creation workshops with target consumers, thought leaders, and others
Review secondary research, reports, literature, etc. in order to identify and communicate cultural trends of interest to the business
Develop experience testing plans to ensure the product lives up to the original “big idea” and overall consumer needs and expectations

Essential skills, knowledge and abilities:

Bachelor or Master’s Degree in a qualitative research-related field such as Anthropology, Psychology, Sociology, or Behavioral Economics
3+ years conducting qualitative research within a business setting
3+ years of experience conducting interviews and moderating group dialogues
3+ years experience utilizing ethnographic research tools: participant observation, semiotics, surveys, journals, etc.
3+ years experience in product testing (i.e. usability testing, human factors, heuristics, etc.)
Experience working with cross functional teams as part of the research process
Excellent verbal and written communication skills

Preferred skills, knowledge and abilities:

Proficiency with video, still photography and audio recording equipment
Video editing and/or visual storytelling skills a nice plus
Cultural and international curiosity, passion for product, and interest in technology
Verbal/written proficiency in a second language a nice plus
Someone who is a deep, creative thinker, insatiably curious, and loves to discover new ways of seeing the world
International research experience

Small Company. Big Products.

At Logitech, we act like a small company. We believe that anyone can have the best idea. We are innovators, creators and, designers. We challenge ourselves and each other and believe that success is never final. We push the limit, because great is not good enough. We inspire, delight and empower the world. We are Logitech.

Qualitative Market Researcher

ZS Associates

ZS is the world’s largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today’s latest technologies. From our worldwide offices, ZS professionals draw on deep industry and domain expertise to deliver impact where it matters for clients. We are particularly known for our expertise in the pharmaceutical and health care sectors, yet work across a range of industries.

ZS’ Business Consulting group delivers solutions to a broad spectrum of sales and marketing challenges. We also help our clients transform their sales and marketing strategies and organizations to improve their effectiveness. Our recommendations and solutions are based in rigorous research and analysis underpinned by deep expertise and thought leadership across the demand generation process.

Qualitative Market Researchers (QMR) works with ZS client teams to execute the design and delivery of qualitative market research projects. As part of ZS’ Qualitative Expertise Center, the QMR is expected to stay current on the latest qualitative research techniques and their relevant applications, and share them with internal client teams.

Responsibilities:

Actively engage with multiple project teams simultaneously on project design to identify/develop the best techniques to address clients’ research objectives;
Support client team delivery of qualitative market research projects (study design, questionnaire development, fielding and analysis);
Moderate qualitative market research (IDIs, TDIs, focus groups, ethnographies);
Drive interpretation and presentation of research results in a visual and impactful client-friendly fashion;
Serve as an active leader in the Qualitative Expertise Center;
Educate the broader ZS community about best-in-class qualitative market research and moderation practices;
Support business development activities;
Contribute to the development of frameworks and point-of-view documents on key qualitative MR issue areas.

Qualifications:

Advanced degree in any discipline, with a concentration in marketing research or marketing preferred, and a strong academic record of analytic work. Alternately, candidates may possess an MBA or PhD in marketing, decision sciences or related discipline with a business application. In lieu of an MBA/PhD, 5-10 years of relevant work experience may substitute;
5+ years qualitative market research experience in the pharmaceutical industry with extensive client-facing responsibility;
Demonstrated skills in a market research environment with an advanced knowledge of qualitative market research techniques and industry practices;
Fluent understanding of the overall qualitative research process including logistics, design, execution and implications;
Proven contributor in the development and implementation of new qualitative approaches and structures;
Support in the identification and shaping of qualitative research engagements;
Demonstrated leadership in the creation of customized discussion guides;
Significant moderation experience with healthcare practitioners, patients and related decision-makers;
Experience synthesizing research findings, determining relevant implications and presenting results;
Contributions developing qualitative research skills and capabilities in others.

In addition, we seek individuals with the following:

Detail orientation;
Analytic problem solving skills;
Excellent written and verbal communication skills;
Self-motivation;
Organization & planning skills;
Strong work ethic;
Leadership experience;
Personal initiative.

Qualitative Research Manager

Ravel, a Curion company, is a thriving and growing full-service market research company, with amazing colleagues and clients. We look for colleagues who want to try new things, who are resourceful and wise to know when to take a risk, and importantly—who are fun to work with. We're a Results Only Work Environment (ROWE). Our workplace environment is one in which employees create personal goals that foster their growth and the company. They make a commitment to specific outcomes and are responsible for achieving them. Our employees leverage technology to collaborate and communicate with each other, whether working onsite or remote. We are seeking a Qualitative Research Manager in our growing team in this region, but we will consider excellent candidates from anywhere in the country.

The focus of this Qualitative Research Manager position is to provide full cycle qualitative research development and management. We’re looking for an energetic, creative, resourceful, and passionate qualitative researcher and moderator.

Responsibilities Include:

Write fresh, inspiring proposals that stand out among our competition
Implement projects so they come off flawlessly for the client
Use experience and wisdom to create discussion plans that will unearth new and on-strategy insights
Dig deep – so the client leaves inspired
Write reports that are engaging and clear – and when it makes sense – creative
Work with colleagues on an ongoing basis to apply Fresh Thinking to methodology development
Facilitate ideation and co-creation workshops
Engage clients in thought-provoking conversations about how to use insights
Think about key clients’ businesses, providing value-add, helping us maintain positive relationships over time – and grow our business
Consider ways to help Ravel be relevant, be unique, be profitable
Works closely with other qualitative and quantitative researchers to ideate the best solutions for our clients
Partners with project coordinators for project implementation and report writing

Preferred Qualifications:

Experience in qualitative market research and moderating. But listen, if you’re not a moderator, but understand marketing and have excellent strategic instincts, and you’re interested in consumer insights, let’s talk. We will provide formal RIVA training for those who have not had that experience yet.
Demonstrated experience and comfort with qualitative techniques and a hunger for exploring and inventing new ways of doing things every day.
We think a college degree is good and an advanced degree is better – but if you’re simply brilliant and don’t have one – not a deal breaker. 2
Enough experience in a service organization or on the client side to be able to demonstrate empathy for our customers and a true heart for exceptional client service.
Excellent business writing skills is non-negotiable. We will ask you to write something as part of the interview process.

At Curion, we provide world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of the Top Global 100 companies. As a full-service product testing and insights firm, we work with our clients to determine not only what products consumers like but why they are liked and how to make optimizations. As a result, our clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2020 alone, we tested with over 150,000 consumers across our San Francisco, Chicago, Dallas, Atlanta and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., our company brings a wealth of knowledge and experience to the consumer and sensory science industries and pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.